Article
Aug 28, 2015
1. Look Good
Your fare tastes good, but does it look good as well ?
To aggressively market your restaurant, food has to look good not just on the plate, but in pictures and videos too. Food photography is a tricky thing, and you may need to hire a professional, to begin with.
Believe us, it is worth every cent. Pictures and reviews are the most popular marketing tools of successful restaurateurs.
If you are planning to do it on your own, research a lot. This Wikipedia page is a good place to begin.
2. Reward Loyalty
Not all customers are created equal. A loyal customer is famously worth twelve or more new customers, and is every marketer’s dream come true. They not only patronize your shop, but talk about it often, and send new customers your way.
Good restaurateurs will always acknowledge their loyal patrons and pay them attention. A loyalty program will not only delight them, but would also double up as an effective promotional tool.
3. Build Up a Specialty
In other words, be different. Do something unique.
Believe us, it is worth every cent. Pictures and reviews are the most popular marketing tools of successful restaurateurs.
If you are planning to do it on your own, research a lot. This Wikipedia page is a good place to begin.
2. Reward Loyalty
Not all customers are created equal. A loyal customer is famously worth twelve or more new customers, and is every marketer’s dream come true. They not only patronize your shop, but talk about it often, and send new customers your way.
Good restaurateurs will always acknowledge their loyal patrons and pay them attention. A loyalty program will not only delight them, but would also double up as an effective promotional tool.
3. Build Up a Specialty
In other words, be different. Do something unique.
Go over your menu and list your customer favorites. Then, work on them to create your own culinary magic. Brand your food and customer experience.
4. Get a Website
You may own the best grill in town, but what good is it if no one outside of a local circle of clients know about it ?
Get yourself a restaurant website that can highlight your culinary signature – your unique food and ambience. Your website will need attractive pictures, exceptional content, and magical customer reviews.
4. Get a Website
You may own the best grill in town, but what good is it if no one outside of a local circle of clients know about it ?
Get yourself a restaurant website that can highlight your culinary signature – your unique food and ambience. Your website will need attractive pictures, exceptional content, and magical customer reviews.
To get started, click here .
5. Promote Reviews
First, start nurturing one-on-one relationships with your loyal patrons. On every special occasion, ask a couple of them to review your food.
Publish these reviews on your website, then use it to drive traffic from portals and social sites.
6. Go Social
Facebook. Twitter. YouTube. Pinterest. Instagram. Spread the message far and wide, and don’t forget #hashtags !
Don’t stop just there. Go to Yelp. Groupon. Foursquare. The works. Find out local food bloggers and get them to write about your restaurant.
Do all of these in regular cycles. Remember to do something new, every single day.
First, start nurturing one-on-one relationships with your loyal patrons. On every special occasion, ask a couple of them to review your food.
Publish these reviews on your website, then use it to drive traffic from portals and social sites.
6. Go Social
Facebook. Twitter. YouTube. Pinterest. Instagram. Spread the message far and wide, and don’t forget #hashtags !
Don’t stop just there. Go to Yelp. Groupon. Foursquare. The works. Find out local food bloggers and get them to write about your restaurant.
Do all of these in regular cycles. Remember to do something new, every single day.
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